Analytic Tag Detection

The Analytics Tag Detection tool in Varsuite Core scans your website and verifies the presence of tracking tags such as Google Analytics, Google Tag Manager, Matomo and more.

Instant Overview

At the top of the page, Varsuite Core provides a quick status summary:

Status	Description
No analytics tag issues have been found	All expected tags are present and accounted for
Tags Found	Total number of tags currently detected across your pages
Tags Missing	If any known tags go missing, they’ll be flagged here

In the provided example:

• Tags Found: 3696

• Tags Missing: 0

This means tracking is functioning site-wide with no missing or broken tags.

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🔍 Detected Tag Breakdown

Each detected tag is listed with:

Column	Description
Type	The analytics tool (e.g. Google Analytics, GTM, Matomo)
Analytics Organisation	The platform the tag belongs to
Values	The tag ID, container code, or tracking domain associated with it (e.g. G-4WDX2XG9SW, GTM-KCWL62PB)

This is particularly useful for:

• Ensuring the correct client account is linked

• Auditing third-party tag usage

• Debugging duplicate or missing data collection

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Why This Matters

Tracking tags are critical for:

• Marketing performance and attribution

• Conversion funnel insights

• Traffic analysis and optimisation

• GDPR-compliant consent auditing

Missing or broken tags = lost data = lost revenue. Varsuite Core ensures you’re always informed.

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Export to CSV

Use the “Export to CSV” button to download your current tag scan results. Ideal for:

• Client reporting

• Internal audits

• Compliance documentation

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Want to Monitor a Specific Tag?

If you have a tag you’d like monitored that isn’t in our standard detection list, just open a support ticket and let us do the rest.

We’ll add it to your account’s custom checks free of charge.

This is great for:

• Agency-specific trackers

• Affiliate marketing pixels

• Custom tracking scripts

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Best Practices

• Review analytics tags after theme or plugin changes

• Use CSV exports to cross-check against your tag manager containers

• Set up alerts via Monitoring > Alert Rules if critical tags go missing

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With Varsuite Core’s Analytics Tag Detection, you’ll never lose sight of your data again. Every tracking tag is accounted for, continuously monitored and fully exportable—because insight starts with visibility.